Digital Signage: Making a Choice

Published / by Gloria Brown

In an age where visuals reign supreme, advertisers, schools and civic services must keep up with the trends of the times. And thanks to digital technology, achieving public reach and audience has become easier and more convenient through the use of digital displays.

A digitalad_askdavetaylor_01_hdmi signage isoperated from a media player device that runs a software to connect to large displays via HDMI, VGA and DVI. Many companies out there provide you with three models to choose from:

he plug and play model which comes pre-loaded with the signage software. As soon as the device is plugged in, all you have to do is run through an on-screen setup. Sometimes, the setup is even provided by a mobile application to make it even more convenient. When the setup is done, you simply connect the player to a landline or to WIFI. This model is considered as the easiest to operate and the most cost-effective. It is also the most recommended.

Another model is the software and player consultation. For this model, digital signage providers consult you in finding a player which will run their software for your needs. The providers are usually in a partnership with player companies. Although, this model is also good, you might not appreciate the extra step of going through a consultation, which, by the way, will also cost you some money.

Then you have the Do-itteam_building-Yourself model which is the cheapest, if that’s what you are looking for. But take note that this modelalso has its disadvantages. For one thing,the complicatedness of putting it up usually reserves this model for highly technical IT teams.

And then, there’s the all-in-one signage model. This is the newest innovation and the most convenient so far. The software is built in directly to the digital signage. The price may be rather steep compared to the other models but if you are into the most hassle-free, then this one is for you.

Aside from the model, you might also want to take a look at the content management system (CMS). Custom-CMS-DevelopmentThis is the most important part of a signage software since it is the application which allows for the different functions of a display:

customization, scheduling, monitoring and deployment of content. It can be web-based/cloud-based or desktop-operated. Arguably, the web-based is more convenient because you can operate and access the dashboard even from other computers.
In examining the features of the CMS, look for the following:

easy to use dashboard, user control, automated software updates, security and of course service and support.Untitled

In deciding what type you want for your digital displays, you have to keep in mind what you want and what you need.

 

Ask yourself the following questions:

  1. What is more important, ease of operation or cost-effectiveness?
  2. Do I have an IT support team or will I be manning the operations on my own?

These are pretty much the things you need to reflect on in order for you to find a digital signage solution that will suite your goals and of course your resources.

Digital displays have imagesbecome powerful tools for communication and information dissemination and it is no surprise that more and more organizations are getting them. However, the wide array of signage solutions out in the market may be overwhelming especially for the newbies in using this technology. That is why it is important to do your homework before getting one: know what you want and weigh the pros and cons—so that in the end you will make the most of the digital signage solution you have chosen to serve your purposes.